Even in the age of e-mail and digital advertising, businesses continue to spend millions of dollars every year on physical mail.
Why? Because direct mail still works. And according to a recent study, advertisers will be using direct mail marketing even more in the future. Here are a few reasons why…
- Direct mail advertising has the ability to precisely target customers and evoke a higher response rate compared to email and internet advertising
- 60% of all ad mail recipients will visit a web site if the ad lists one
- 70%-80% of ad mail recipients open it, while many marketing emails are deleted before they are even read
- Customers who receive ad mail actually spend 28% more than those who don’t
Canada Post found that direct mail was Canadians’ preferred promotional media surveyed: the largest group of respondents (19%) ranked flyers in the mailbox as their top choice, followed closely by personally addressed letters (17%). These channels were followed by email (14%), television (12%), and flyers in the newspaper.
Direct Mail is Big Business for Big Businesses
Neiman Marcus reports making $4 for every $1 spent on creating and mailing a catalogue
Costco’s catalogue goes out to 8.6 million people every month
Direct Mail Advertising can be just as effective for Small Businesses too!
At Repracorp, we’re ready to help you every step of the way. From design, printing, data preparation, addressing and delivery, we’ve got you covered. Our goal is to help you succeed, no matter how big or small your business is.
Contact us today and learn how we can make direct mail an effective part of your advertising plan.